Strategy

Thought Leadership, Good or Bad? (Podcast)

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This week we talk about thought leadership – inspired by the blog post: Becoming A Thought Leader: Is It Worth The Effort? If thought leadership really requires “new value and thought in … Read More

The Experience Matters

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Your customers interact with you in a myriad of ways every day. They come into your brick and mortar store (if you have one). They read a blog post you … Read More

Get Closer To Your Work

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Earlier this year Boeing opened a new building. Well, not exactly. They built a building within a building on their Everett Campus. The idea was to move the design team … Read More

5 ways to build your business plan from the ground up

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We’ve found these 5 items to be the key components to building an effective, working business plan.  We’ll even let you in on a secret – only one of these steps … Read More

We have a problem.

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At A Brave New we call ourselves problem-centric. But what does that mean? Why would we focus on problems?  That’s so negative.  Shouldn’t we focus on solutions? That’s precisely our … Read More

Measuring Success. Better.

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Marketing and advertising. These two words often cause winces and groans. Both from consumers and businesses. Consumers groan because they’re tired of being sold things they don’t want. They want … Read More