Branding

Why You Need To Buy Your Own Name In Paid Search

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Here’s a quick reminder: You need to buy your own name in paid search! If you don’t, someone else will. And they’ll steal traffic that is intended for you. Below are … Read More

Why Choose Airbnb?

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In July 2014, Airbnb introduced the rebrand, as well as a redesign of its mobile app and website. Chesky explained the concept in a cerebral, high-minded essay on Airbnb’s website: … Read More

Technology And The Brand Experience

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I’ve been working with technology since my family got our first computer: a Smith-Corona Acer PC. Like most teenagers, I enjoyed computer games. My favorites were LHX Attack Chopper, KGB … Read More