Polly Yakovich’s Archive

Thought Leadership, Good or Bad? (Podcast)

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This week we talk about thought leadership – inspired by the blog post: Becoming A Thought Leader: Is It Worth The Effort? If thought leadership really requires “new value and thought in … Read More

Why You Need To Buy Your Own Name In Paid Search

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Here’s a quick reminder: You need to buy your own name in paid search! If you don’t, someone else will. And they’ll steal traffic that is intended for you. Below are … Read More

5 ways to build your business plan from the ground up

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We’ve found these 5 items to be the key components to building an effective, working business plan.  We’ll even let you in on a secret – only one of these steps … Read More

We have a problem.

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At A Brave New we call ourselves problem-centric. But what does that mean? Why would we focus on problems?  That’s so negative.  Shouldn’t we focus on solutions? That’s precisely our … Read More