Josh Dougherty’s Archive

3 Reasons Why An eBook Will Help You Find New Customers & Clients Online

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If you have a business you’re aware of three simple facts: You need to find new customers and clients. You need to find them in the most cost effective way … Read More

Start Editorial Planning In 3 Easy Steps


Most of us have big dreams for our company communications. Editorial planning can help you make those dreams reality. These 3 steps will help you get started. Read More

Podcast: Agile Marketing

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Agile methodologies have been used in the software world for a couple decades to great success. As a result, the term is thrown around a lot even though many people … Read More

Why Choose Airbnb?


In July 2014, Airbnb introduced the rebrand, as well as a redesign of its mobile app and website. Chesky explained the concept in a cerebral, high-minded essay on Airbnb’s website: … Read More

The Experience Matters


Your customers interact with you in a myriad of ways every day. They come into your brick and mortar store (if you have one). They read a blog post you … Read More

Escape The Ineffective Website Redesign

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Most business owners know their website needs a makeover. But, they don’t know where to start. The options can be overwhelming. Here are a few: Design shops promise a beautiful … Read More

Measuring Success. Better.


Marketing and advertising. These two words often cause winces and groans. Both from consumers and businesses. Consumers groan because they’re tired of being sold things they don’t want. They want … Read More