Thought Leadership, Good or Bad? (Podcast)

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This week we talk about thought leadership – inspired by the blog post: Becoming A Thought Leader: Is It Worth The Effort? If thought leadership really requires “new value and thought in … Read More

Why You Need To Buy Your Own Name In Paid Search

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Here’s a quick reminder: You need to buy your own name in paid search! If you don’t, someone else will. And they’ll steal traffic that is intended for you. Below are … Read More

Start Editorial Planning In 3 Easy Steps

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Most of us have big dreams for our company communications. Editorial planning can help you make those dreams reality. These 3 steps will help you get started. Read More

An Event Apart Day 3 – Instant Recap

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Today’s full-day session (don’t call it a workshop!) was led by Chris Coyier. Chris spent the session building a website. He then used this activity as a framework to discuss … Read More

An Event Apart Day 2 – Instant Recap

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Today I feel like the dummies in this photo; poised to be destroyed by the test detonation of an atomic device. An Event Apart remains mind blowing. My overall takeaway … Read More

An Event Apart Day 1 – Instant Recap

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As I sit in a sun-drenched corner, recharging my borderline introvert batteries, my head is swimming a bit. That’s the sign of a good conference. Here are some instant insights … Read More

Check Your Website’s Oil in Three Easy Steps

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Just like your car, there’s a lot going on under the hood of your website. And while it may appear to be running smoothly, there could be trouble brewing in the code.

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Podcast: Design by Journey

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On this week’s episode we discuss an article from Smashing Magazine: Mobile First is Just Not Good Enough: Meet Journey-Driven Design. We start the podcast talking about what the term … Read More

Podcast: Agile Marketing

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Agile methodologies have been used in the software world for a couple decades to great success. As a result, the term is thrown around a lot even though many people … Read More

Five minutes to a better website

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All it takes is five minutes to make your website more usable. A more usable website means more people completing tasks; buying products, donating, signing up for emails.

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