Josh Dougherty’s Archive

3 Reasons Why An eBook Will Help You Find New Customers & Clients Online

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If you have a business you’re aware of three simple facts: You need to find new customers and clients. You need to find them in the most cost effective way … Read More

Start Editorial Planning In 3 Easy Steps

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Most of us have big dreams for our company communications. Editorial planning can help you make those dreams reality. These 3 steps will help you get started. Read More

Podcast: Agile Marketing

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Agile methodologies have been used in the software world for a couple decades to great success. As a result, the term is thrown around a lot even though many people … Read More

Why Choose Airbnb?

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In July 2014, Airbnb introduced the rebrand, as well as a redesign of its mobile app and website. Chesky explained the concept in a cerebral, high-minded essay on Airbnb’s website: … Read More

The Experience Matters

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Your customers interact with you in a myriad of ways every day. They come into your brick and mortar store (if you have one). They read a blog post you … Read More

Escape The Ineffective Website Redesign

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Most business owners know their website needs a makeover. But, they don’t know where to start. The options can be overwhelming. Here are a few: Design shops promise a beautiful … Read More

Measuring Success. Better.

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Marketing and advertising. These two words often cause winces and groans. Both from consumers and businesses. Consumers groan because they’re tired of being sold things they don’t want. They want … Read More